IDG and the Museum of Tomorrow take "Fruturos - Amazonian Times" on tour

For the first time, an exhibition organized by IDG and the Museum of Tomorrow will be presented in other cities. Held between 2021 and 2022 at the Museum, the exhibition "Fruturos - Amazonian Times," presented by the Vale Cultural Institute, makes its first stop at the Centro Cultural Vale Maranhão in São Luís on March 27th. The exhibition will showcase the greatness, biodiversity, and ancient knowledge present in the world's largest tropical biome, proposing new discoveries about the relationship between the forest and the climate and highlighting the urgent need for its conservation.


"We are very happy with our first itinerant project, which is a very important achievement for the Museum of Tomorrow and reinforces IDG's pioneering spirit. The initiative confirms the Museum's reach, now geographically, beyond the virtual environment. This project also brings a call and an important alert about what we can do for the preservation of one of the world's greatest heritage sites, which requires urgent solutions for its maintenance," explains Fabio Scarano, Curator of the Museum of Tomorrow.


"The Fruturos exhibition goes beyond the forest and the richness of its biodiversity; it also speaks of the cultural diversity of those who inhabit it, its people. Vale knows the region well. It has been there for over 30 years, helping to protect an area of 800 thousand hectares of forest, the Carajás Mosaic, equivalent to five times the city of São Paulo," says Maria Luiza Paiva, Executive Vice President of Sustainability at Vale.


"We present this journey through time in 'Amazonian Futures,' which brings us closer to the experiences of millennia, centuries, and decades in the world's largest tropical forest. The exhibition, which arrives in São Luís, invites us to reflect on the various ways of living, coexisting, and creating in the region, and to rethink the influences of these cultures on our lives. We join this journey by looking at Vale's trajectory of over three decades of preserving the Amazon and the multiple artistic and cultural manifestations that the Vale Cultural Institute supports in the region; and together, we move forward, looking at the time we have ahead," says Hugo Barreto, CEO of the Vale Cultural Institute.


One of the main features of the itinerant project is the adaptation and customization of the exhibition according to the destination. For example, it may take on different formats and sizes in each city. At each stop, a local artist will be invited to offer their perspective on the future of the Amazon. Visual artist, photographer, and filmmaker Paulo Desana is the guest in São Luís and conducted a workshop with indigenous people from Maranhão. Together, they produced new works inspired by the indigenous mythologies of Maranhão, based on the work of Paulo Pamürɨmasa (The Spirits of Transformation).


For the construction of the visual elements in "Fruturos - Amazonian Times," a collective research of traditional Maranhão graphics/paintings was conducted, and then painted on indigenous faces. For photographic recording, neon paint was used, which reflects black light and creates luminescent effects. The result is intense and colorful photos that turn people into bright painting canvases. For Desana, the produced images are linked to a repository of cultural healing memories, respect for nature, and can be used as a tool to keep indigenous culture alive, whether material or immaterial.


The exhibition is divided into seven areas that will address themes such as fauna, flora, peoples, and culture. Throughout the exhibition, visitors can feel part of the forest through the environment, which will feature interactive activities, elements revealing the diversity of the Amazon, and the region's sound atmosphere.


The exhibition invites the public to experience the sensation of diving into an Amazonian lake, highlights the importance of diversity of peoples, and addresses themes that seek to understand and listen to those who live in the region and fight for the implementation of economic dynamics beneficial to the tropical biome and its population. Finally, through virtual reality glasses, visitors will be able to see the daily activities of indigenous people to understand their perspective on nature.


"Fruturos - Amazonian Times" was exhibited at the Museum of Tomorrow in December 2021 as part of the institution's six-year program and presented visitors with objects made from the work of indigenous artisans from different regions of the country.