The Museum of Favelas, an institution of the Department of Culture, Economy, and Creative Industries of the State of São Paulo under the management of IDG, establishes itself by occupying the Palácio dos Campos Elíseos as a space dedicated to creating opportunities for favelas to take center stage in their various layers: in memories, agendas, productions, exhibitions, activities, decision-making spaces, and management. Continuing with its purpose, this important cultural facility is preparing to celebrate its first anniversary on the 26th, with a free program aimed at all audiences, especially those from the peripheries, occupations, and other territories, empowering their voices, struggles, and memories.

With the support of SulAmérica, in this 1-year anniversary celebration of the Museum, the Museum of Favelas Festival takes place on the last Sunday of the month, November 26th, opening its doors to celebrate the institution's first anniversary. In this agenda, a tribute to Hip Hop is made, which, 50 years ago, emerged with a party in the Bronx. There, Cindy Campbell and her brother DJ Kool Herc brought together, for the first time, rap, breakdance, graffiti, and DJing. This gathering was baptized and consolidated as Hip Hop culture by DJ Afrika Bambaataa, the founder of the Universal Zulu Nation. In São Paulo, the movement gained strength as an expression of resistance in the 1980s, with the São Bento subway station as an important landmark of an occupation that was not "welcome." Through this tribute, the Favelas Museum seeks to empower and honor movements and cultural expressions that have become a solid foundation in the process of resistance and social transformation in favelas and peripheries throughout the country.

For SulAmérica's Marketing Director, Simone Cesena, supporting the museum is an opportunity to expand access to culture and especially empower voices from the peripheries. "The presence of the Favelas Museum in the city of São Paulo is an achievement for society as a whole because we need to make room for cultural and artistic expressions coming from the communities," said Simone.

The event begins at 10 am with a Live Paint action in the garden, highlighting women's participation in urban art, local culture, and Hip Hop itself. It features the participation of graffiti artists Patrícia Rizka, Amanda Pankill, and Dina Inuma, who are part of the National Front of Women in Hip Hop, founded in 2010 by leaders advocating for the recognition of hip-hop culture as Brazilian intangible heritage alongside the National Institute of Historic and Artistic Heritage (Iphan).

Following that, at 11 am, the b-boys and b-girls battle takes place, a breaking (dance) competition in the 1x1 category, with the participation of DJs Ninja, Zulu, and Rock Master, DJ and MC Rooneyoyo, and the Psycho Crew - Street Warriors collective. The award ceremony takes place in the 1x1 category, and participants will be judged by audience acclaim based on criteria such as originality, difficulty, and musicality.

At 2 pm, the Slam takes the stage, a spoken poetry competition, with the support of the ice cream manufacturer Ben & Jerry's – an activist brand that promotes various campaigns related to social causes and combats prejudices. In this competition, participants will have three minutes to present their poems, without the use of scenic objects and musical accompaniment. The jury will be chosen from the audience, who will decide the winners of the award. The presentation is hosted by Lika Rosa and Charles, the Mathematician.

Closing the day at 4:30 pm, DMC Brazil will play some tunes to celebrate the DJ culture, parties, dances, and vinyl records, showcasing performances of disc manipulation skills, whether vinyl or digital, presenting new trends, and valuing the beginnings of mixing.

Throughout the day, there will be the traditional market with products, food, and drinks sold by peripheral entrepreneurs associated with the Museum.

"So many stories have come to life in this one year when the Department of Culture, Economy, and Creative Industries inaugurated the Museum that contributed to greater representativity for the favelas of the State of São Paulo. A year of great achievements, good research, relationships of trust, and above all, new exhibition narratives based on the imagination that the favela has about itself. Great partners have arrived and validated the collective construction called the Favelas Museum. We visited and were visited by so many favelas in Brazil. Thinking of a festival bringing Hip Hop and much joy is our way of saying 'thank you.' Museum of Favelas, one year of building actions that generate belonging, recognition, and support," declares Carla Zulu, spokesperson, coordinator of institutional relations, and the entrepreneurship center of the Museum of Favelas.

Check out the complete schedule of the Favelas Museum here: https://www.museudasfavelas.org.br/

SERVICE

1st Museum of Favelas Festival

Date: November 26th Time: 10 am to 6 pm

Free admission

Address: Rua Guaianases, 1024 - Campos Elíseos, São Paulo - SP